The Invisible Market
So you've heard of the Purple Pound right? The pound that has a consumer spend valued at anything between £50bn and £250bn. As a fashion retailer ahead of the game and with an eye on capitalising on opportunities that keep your revenue and profit potential steady, would we be correct in assuming that you would be foolish not to be romancing this stone?
The majority of you reading this will never have heard of the Purple Pound, let alone the Disability Confident Campaign. As leaders in both we know this to be true. We also know that with the right professional advice, support and strategies as retailers and service providers you have access to an untapped market that has, until now, remained a powerful yet invisible sector.
We're talking about the disability sector.